Skip to main content

My Top Marketing Newsletters of 2018: Filtered from 100s

One of the ways I stay updated on marketing trends is through newsletters. Every year, new strategies are discovered, new roles are defined, new concepts surface & some old ideas die. And I’d like to aware of it to keep a general view of the broad marketing landscape every year.

I started subscribing to a bunch of newsletter about 5 years ago and realised it was just too much content to consume. Subscribing to them wasn’t serving any purpose for me as I was just bookmarking & starring my newsletter emails, never reading them.

That’s when I decided that I only have the bandwidth to go through 5-6 newsletters at a time, which is how the below list got created. Every couple of months, I keep refining this list of newsletters to see which one has delivered most value for me over years.

Read More

Marketing Strategic Thinking: Why You Need to Pause & Think High-Level

As a marketer, it’s easy to get completely engrossed in day-to-day marketing activities. I sometimes find myself so focused on my digital marketing metrics—blog traffic, backlink counts, newsletter subscribers, and customer acquisitions—that I forget to step back and look at the bigger picture.

A view of the big picture is crucial—not just for marketers, but for CMOs and founders, too.

In Hubstaff’s early years, I had a weekly meeting with Dave and Jared—the company’s co-founders—where they would ask me strategic questions, such as:

  • We noticed that [our competitor] is doing [a specific activity]. Have we ever considered it? Do you think we could adopt the strategy and improve it?
  • Do you think this [specific strategy] will still be driving sales a year from now?
  • Is this [specific strategy] in our top 20% that’s driving the majority of our revenue today? Will it get us to our $1 million annual recurring revenue goal sooner than other strategies?

Between those weekly meetings, I would prepare answers for those questions to supply in the next week’s session. Over time, I found myself asking those same questions as I formed new strategies, finding answers before I was asked.

As a result of this routine, I developed a high-level marketing mindset, and I’ve been using that approach ever since to stay one step ahead of our marketing goals. Read More